1
Digital Design Essentials - completed Fall 2022
PREL250- "A course introducing students to digital approaches to design principles and techniques for visually communicating ideas. Fundamental principles of design and elements of line, form, color, texture, value, shape will be resourced in hands-on practice. Creating user-focused experiences on the web and in apps will be integral to the student design development. These digital designers will resource electronic procedures and tools to produce and edit websites and elements for online distribution, including landing pages, banners and ads, and email marketing collateral. They may work with Wordpress and in languages such as HTML5, CSS3 JavaScript. Students will understand and consider accessibility as well as functionality of design and systems. Materials they create, format, illustrate and design will be used for creative concept presentation to clients as well. This is an entry-level course, assuming students have little previous experience with coding, UX/UI, or tools for design which may include the Adobe Suite products."
2
Foundations and History of Public Relations - completed Fall 2022
PREL105- "This course provides an overview of the intent, purpose, and influence of public relations beginning with journalism and moving into the modern practice of PR. The course examines the crafting and influence of media messages and understanding and serving of audiences over time. The course examines ethical principles underlying and best practices in the discipline."
3
Introduction to Public Relations - completed Fall 2022
PREL111- "A survey course in which students explore the nature and process of public relations process as well as methods and professional issues. Public Relations is conceived as the 'overall umbrella' under which come advertising, marketing, promotion, publicity, employee and community relations, and public affairs. In addition to exploring public relations generally, the class addresses both corporate and not-for-profit organizations as well as religious and mainstream operations."
4
Multimedia Channels - completed Fall 2022
PREL107- "A course providing students an introduction to various channels necessary for companies and organizations to resource in communicating messages for the building of relationships with select audiences. Course content introduces basics in writing for social media for organizations and causes and exposes students to digital strategies and tools as students prepare for careers in various areas of public relations. Students begin the development of their professional online presence. "
5
Public Relations Career Readiness - completed Fall 2022
PREL267- "Practical study and experience in successful strategies for making the step from academia to public relations careers. Experiences in developing personal digital branding artifacts and self-presentation will be covered."
As a current student studying Public Relations at Biola University, I have shared the courses I have either fully completed, or am currently taking. I will be taking Spring, Summer, and Fall classes up until I graduate with my Bachelors in May of 2025! All course descriptions have been taken directly from https://catalog.biola.edu/courses/prel/
6
Writing for Public Relations - completed Spring 2023
PREL230 - "Familiarizes students with and challenges them in a variety of forms of public relations writing. Vehicles include internal and external media, print, electronic and audiovisual. Emphases include research, audience analysis, message design, and selection of communication channels."
7
Social Media, SEO, and Digital Strategies - completed Spring 2023
PREL307 - "An introductory course providing students with the media tools and grasp of marketing-related media theory needed for effective digital communications in businesses and organizations. Course content will cover the basic social media platforms and their uses from an organizational standpoint; Search Engine Optimization (SEO) tools and methods; and digital strategy for online advertising, analytics and website user trending. Upon completion, students will be equipped to create digital communication strategies, understanding the platforms and tools available along with methods to measure effectiveness for a variety of audiences."
8
Public Relations Ethics - completed Fall 2023
PREL320 - "Public relations is inherently tied to ethics. This course provides a review of common public relations ethical theories, decision making models and applied practices. Students will be challenged to examine ethical dilemmas and situations in order to effectively provide ethical council as a public relations professional. Legacy, or tradition, communication PR ethics as well as digital and social media ethics will be included in this course."
9
Crisis Communication - completed Fall 2024
PREL350 - "A core component to public relations is the ability to effectively manage and guide organizations throughout a crisis. This course introduces students to key crisis communication theories and applied practices. Students explore effective processes to prepare for, respond to and repair reputations after a crisis is experienced. Particular attention will be given to strategies and tactics to engage crisis communication in a digital and social media environment throughout the course."
10
Public Relations Leadership and Advanced Campaign Analysis - completed Fall 2024
PREL460 - "This capstone course in the public relations curriculum develops critical thinking skills in selecting, creating and applying tools, techniques and principles of public relations to a variety of managerial cases, campaigns and problem situations. Actual case studies (both historical and current) are reviewed and analyzed. Students will also work on developing robust case study presentations on specific organizations and campaigns, illustrating competencies in PR leadership principles such as ethical problem-solving, diversity, conflict management, and organizational structures. Note(s): This course is for students close to graduation who have completed necessary courses to prepare them for research, strategic solution-building, and follow-up analysis of current public relations situations."
11
Public Relations Management, Philosophy and Ethics- in progress Spring 2025
PREL388 - "A course that equips students with competencies to analyze public relations campaigns, solve/prevent problems, apply PR theories, and design public relations strategy. Throughout the course, students will learn the RPIE process for strategic communication campaigns, how to address internal and external audiences, and to provide executive leadership counsel. This course also examines the philosophy that supports modern PR practice as well as the application of PR ethics, decision making models and codes of conduct into the discipline. Note(s): This course is in teach-out; it will no longer be offered once the Public Relations and Strategic Communication program is fully taught out. Restriction(s): Must be Undergraduate Level."