Monthly Newsletter
One of my responsibilities in my role as an Administrative Assistant was to create monthly newsletters to send out to the student body. These newsletters were to be engaging, informative, and share opportunities. View my most recent newsletter here!
Crisis Portfolio
Biola University
Crisis Communication
Year
2024
About
For this project, I identified a client who had been through a real-life crisis in recent years. I chose to dive into the scandal of Southwest Airlines and its many flight cancellations and put together a portfolio for the organization.
Crisis Case Analysis
Biola University
Crisis Communication
Year
2024
About
For this project, I identified a client who had been through a real-life crisis in recent years. I chose to dive into the scandal of Southwest Airlines and its many flight cancellations.
Public Relations Leadership Handbook
Biola University
Public Relations Leadership and Advanced Campaign Analysis
Year
2024
About
What is leadership? How does it relate to PR? I come up with my own definition of leadership, compare it to PR, and look at a case study.
Client Portfolio
Biola University
Writing for Public Relations
Year
2023
About
In this class, I chose Hilton as my client and worked on creating personalized writing pieces for them.
Codes of Ethics
Biola University
Public Relations Ethics
Year
2023
About
Ethics are foundational for Public Relations! What are the most important ones to follow, though?
Digital Strategy Report
Biola University
Social Media, SEO, and Digital Strategy
Year
2023
About
For this portfolio piece, I dove into all things social media, SEO, and digital strategy for Chick-fil-A!
Content Calendar, ChatGPT, and Text-to-Image Photo Generator
Biola University
Social Media, SEO, and Digital Strategy
Year
2023
About
There is so much to consider when it comes to "doing" social media well. This portfolio covers a Content Calendar, how AI impacts socials, and more!
Industry Trends and Campaign Analysis
Biola University
Social Media, SEO, and Digital Strategy
Year
2023
About
The PR industry is changing so quickly. Who is a current organization doing trends well? I looked at my favorite, Chick-fil-A, and analyzed some effective practices they are doing to reach their publics.
Presentation of Design
Biola University
Digital Design Essentials
Year
2022
There are many different elements of design to consider when going about creating a graphic-- whether it be contrast, repetition, alignment, proximity, unity, or simplicity. For this specific project, I chose to work with the element of repetition. Below, you can click the link and check out my Presentation of Design Tips when it comes to repetition!
App Design
Biola University
Digital Design Essentials
Year
2022
While creating an App, I stuck with the same organization I have been working with throughout the Semester, Many Hands for Haiti. To make the app, I worked fully with Adobe XD. My hopes for the app is for it to have a strong functionality, a good use of principles of design, evident attention to UI/UX, a strong use of text guidelines, and overall strong sense of purpose in the app existence. I have included a screen recording below of how I went about navigating the app once it was finished. I hope you enjoy my project!
Adobe XD Website
Prototyping
Biola University
Digital Design Essentials
Year
2022
In this assignment, I was tasked to create a sitemap, wireframe, and prototype of a website. To stay consistent in the organizations I have worked with for this course, I decided to work with Many Hands for Haiti website. They offered many different things to work with! For the prototype, I wanted to add more continuity, a color palette, consistent font, and more images. I hope you enjoy viewing the three parts of this project below!
Accessibility Review
Biola University
Digital Design Essentials
Year
2022
In order to make the greatest impact on your audience, the first step will be ensuring your entire audience has access to what it is you are putting out. Accessibility can help measure who you are reaching, and the response in what it is that has been initiated. Accessibility has many forms and realms- from visuals, auditory, mobility, cognitive, and more, accessibility can take many different forms. Click Here to see what I found within Herst Coffee Roasters website through three different sources when it comes to this incredibly important topic.
Brand Comparison
Biola University
Multimedia Channels
Year
2022
There are many brands out there- within this project, I focused on Urban Outfitters and Altar'd State. Within this project, I focused specifically on finding each organizations specific language, colors, tone, values, audience, and more. Below, I created an Infographic to visualize my thoughts!
Graphic Design Essentials
Biola University
Multimedia Channels
Year
2022
In class, Professor Kim presented us with this prompt, "One of the most basics elements of social media and multimedia communication is understanding graphic design. Previously, only designers with advanced tools such as Adobe Creative Suite were able to create images and graphics that were "professional" looking. Today, there are so many different tools that are available (and for free) that we can use. A key part of being able to communicate effectively is having your content being seen! Whether you're trying to get views on social media channels, or you're creating content for your organization's internal newsletter, you want to make sure that you have the basics down." Below, I have created an infographic to share my thoughts on color theory, typography, stock photography, licensing concepts, and ​more!
Video
Communication
Biola University
Multimedia Channels
Year
2022
Video Communication has been on the rise the past few years, and looking ahead, it's only predicted to grow more! In the video posted below, I walk through five steps of creating video when you are wanting to communicate something. I also include different tips in there that I recommend based on what has worked for me! I used Adobe Creative Cloud Express Video Maker to create this project and really hope you enjoy!
Logo Redesign
Biola University
Digital Design Essentials
Year
2022
While redesigning this logo, I focused on the colors that back up what the organization stands for. Many Hands is a nonprofit organization who donates all their proceeds towards Haiti. My goal was to align the new redesign fully with their mission which is where they "envision a world where people transform together, through the presence of Jesus Christ, to be called people, living with purpose, unleashing God-given talents and resources to bring Good News in a broken world."To do that, I incorporated colors with deeper more muted tones than their original design to make it easier to feel the heavy emotion that comes with the cause of what Many Hands is doing and playing part of.
When redesigning a logo for Many Hands, my goals included incorportaing red to symbolize love and action, blue for loyalty, and yellow for the promise of the future. These colors are more than the emotions they symbolize; beyond that, they are the colors represented on the flag of Haiti. I wanted the logo to have a more unifying feel which I encapsulated through putting all the hands inwards. To back up their mission of transforming lives through Jesus Christ, I decided to make the arms and hands in the shape of a peace sign. When creating the logo, I used Adobe Illustrator with the pen tool.
Color Pallette
I used Palleton to bring the colors implemented in my design to life. Palleton was an incredible resource to select the specific colors I was looking for.
Instagram Stories
Biola University
Multimedia Channels
Year
2022
When it comes to Instagram, I am instantly interested. I have loved seeing Instagram evolve over the years, and one of my favorite features that they have implemented to their platform is the use of Instagram Stories. Instagram Stories is a place where I personally feel I can post things with less impact/significance as a post on my feed. I believe this is the goal of stories, because they are only available to be viewed by your audience 24 hours after posting. Below, I have included some tips and tricks when it comes to using Instagram Stories that I hope you will find helpful. I managed to put these together through Adobe Creative Cloud Express.
